Description
📱📈 Social Media Marketing – Online Course
Course Overview
Social media isn’t just for scrolling — it’s a powerful tool to grow your business, connect with your audience, and build your brand identity. This course explores the major platforms — Facebook, Instagram, LinkedIn, and Twitter/X — and shows how to use each effectively for marketing.
Finally, we’ll equip you with tools to handle negative feedback professionally using the T-E-A (Thank, Empathise, Act) approach.
What You’ll Learn
✅ Understand the role of major social platforms in marketing
✅ Identify the benefits of social media for business growth
✅ Learn how to plan, manage and measure social media campaigns
✅ Discover how to write a company-wide Social Media Policy
✅ Gain essential online safety awareness and complaint-handling strategies
Target Audience
This course is ideal for:
- Marketing professionals
- Business owners and entrepreneurs
- HR or recruitment staff using social platforms for outreach
- Anyone managing or supporting social media accounts for an organisation
Course Modules
| Module | Title | Pass Mark |
| 1️ | Introduction | 70% |
| 2️ | Business Benefits | 70% |
| 3️ | Getting Started | 70% |
| 4️ | Managing Campaigns | 70% |
| 5️ | Social Media Policies | 70% |
| 6️ | Handling Negative Feedback | 70% |
Why Choose This Course?
🌐 Online learning — study at your own pace, anytime
📊 Actionable skills for real-world business growth
🛡️ Includes online safety and brand protection guidance
🎯 Suitable for beginners and experienced marketers alike
Recommended System Requirements
- Modern web browser
- 1GB RAM or more
- Updated video drivers
- Stable broadband (3Mb+ speed)
Further Training Options
Once you complete this course, why not explore:
🔹 LinkedIn for Business
🔹 Sales Skills
🔹 Customer Service
🔹 Search Engine Optimisation (SEO)
Enrol Today
In this course, you will learn how to create engaging campaigns, use visuals to drive attention, and measure your success using analytics. You will also dive into developing a Social Media Policy, using social platforms for recruitment and internal communication.
